General Manager – Performance/Digital Marketing

Job Title: General Manager – Performance/Digital Marketing

Location: Gurugram, Haryana, India

Employment Type: Full-Time

Job Summary

A fast-growing organization is looking for a General Manager – Performance/Digital Marketing to lead the company's digital marketing strategy and execution. This role requires expertise in performance marketing, SEO, social media, email marketing, and analytics, with a strong focus on driving ROI and business growth. The ideal candidate will lead a team of marketing professionals, manage budgets, and ensure alignment with the company's overall business objectives.

Key Responsibilities

Leadership & Strategy

• Develop and implement a comprehensive digital marketing strategy aligned with business goals.
• Lead, mentor, and manage a team of performance marketing specialists, fostering a high-performance culture.
• Stay updated on industry trends, emerging technologies, and best practices in digital marketing.

Performance Marketing

• Oversee all performance marketing activities, including paid search (PPC), social media ads, display ads, and affiliate marketing.
• Manage and optimize campaign budgets to maximize ROI.
• Track and analyze key performance indicators (KPIs) to measure campaign effectiveness and identify areas for optimization.
• Implement A/B testing and other optimization techniques to enhance campaign performance.

SEO & Content Marketing

• Develop and execute SEO strategies to improve organic search visibility and drive website traffic.
• Oversee content creation and distribution across various channels, ensuring alignment with marketing goals.
• Collaborate with the content team to optimize content for search engines and audience engagement.

Social Media Marketing

• Develop and implement social media strategies to enhance brand awareness and customer engagement.
• Manage social media accounts, creating and curating engaging content.
• Utilize social media advertising to reach target audiences and achieve marketing objectives.

Email Marketing

• Plan and execute email marketing campaigns to nurture leads, promote products/services, and drive conversions.
• Build and segment email lists, ensuring compliance with data privacy regulations.
• Analyze and optimize email campaigns for higher engagement and conversion rates.

Analytics & Reporting

• Oversee data collection and analysis from various marketing channels.
• Generate detailed reports on marketing performance, providing insights and strategic recommendations.
• Utilize data visualization tools to effectively communicate marketing results to stakeholders.

Collaboration & Communication

• Work closely with sales, product development, and other departments to align marketing activities with business objectives.
• Communicate marketing strategies, plans, and results to stakeholders and leadership teams.
• Build and maintain relationships with key vendors and partners.

Qualifications & Experience

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• 10+ years of experience in digital marketing, with at least 5+ years in a leadership role.
• Proven track record of developing and executing successful digital marketing strategies.
• Strong understanding of performance marketing, SEO, social media, email marketing, and analytics.
• Experience in managing large marketing budgets and teams.
• Excellent analytical, problem-solving, and decision-making skills.
• Strong leadership, communication, and stakeholder management abilities.

Key Skills

• Digital Marketing Strategy & Execution
• Performance Marketing & Paid Advertising (Search, Social, Display)
• SEO & Content Marketing
• Social Media & Email Marketing
• Marketing Analytics & Data Analysis
• Budget Management & ROI Optimization
• Team Leadership & Communication
• Strategic Planning & Reporting

Why Join?

• Lead the digital marketing strategy for a dynamic and fast-growing organization.
• Work with cutting-edge marketing tools and techniques.
• Competitive salary & benefits package.
• Opportunity to mentor and develop a high-performing marketing team.