Public Relations Executive

Job Title: Public Relations Executive

Company: Cygnus Advertising (India) Pvt. Ltd.

About Us:

Cygnus Advertising (India) Pvt. Ltd. is a leading creative agency with over 22 years of expertise in Advertising & Communication, headquartered in Kolkata and New Delhi. As a Multi Specialized Agency (MSA), we specialize in Advertising Communication, PR & Media, Social Media Management, Audio Visual, and Design Consulting.

Job Location: Ranchi, Jharkhand

Company Location: Cygnus Advertising (India) Pvt. Ltd., Bengal Eco Intelligent Park, Tower 1, 13th Floor, Unit 29, Block EM - 3, Salt Lake, Sector V, Kolkata – 700091

Experience: Minimum 1 year

Educational Qualifications: Graduate or Postgraduate in Mass Communication & Journalism

Job Description:

We are looking for a highly motivated and skilled PR Executive to join our team. The candidate should have a strong passion for public relations, excellent content creation abilities, and superb communication skills. In this role, you will be responsible for enhancing and protecting the public image of our clients and organization, maintaining strong relationships with media outlets, and executing effective PR campaigns.

Key Responsibilities:

1. Serve as the primary liaison between the university and media outlets.

2. Build and maintain strong relationships with journalists and media organizations.

3. Develop and execute effective public relations strategies and campaigns.

4. Prepare and distribute press releases, media advisories, and other press materials.

5. Monitor media coverage and provide regular reports on media sentiment.

6. Coordinate media interviews and press conferences.

7. Assist with the development and management of the university's social media presence.

8. Provide support to various university departments on public relations matters.

Requirements:

1. Excellent written and verbal communication skills.

2. Strong organizational and time management skills.

3. Ability to work independently and as part of a team.

4. Knowledge of public relations principles and techniques.

5. Experience in media relations and crisis communication.

6. Proficiency in using social media platforms.

7. A passion for higher education and a commitment to the university's mission.

Benefits:

1. Competitive salary range: ₹20,000 - ₹25,000

2. Opportunity to be part of a dynamic and innovative team.

3. A role in an organization known for its excellence in advertising and communication.

4. Accommodation will be provided by the company.